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“April Fools!” from the outdoor industry

So  today is April 1st and my Facebook feed is full of pranks. But who did it best?

 

Alpkit were keen to show off their new range of ultra-lightweight products:

alp kit

 Apparently as much as 50% of a products weight can be lost by cutting it in half…

alp kit 2

 

 Also keen to push their lightweight products were kayak retailer “Desperate Measures” who announced the new range of Jackson freestyle boats:

desperate measures

 

Jackson Kayaks themselves have the April Fool’s Day joke nailed after previous years when:

– In 2011 Eric Jackson announced his retirement from competitive freestyle kayaking 

– 2012 saw the release of the Jackson All-Star white in water fishing spec

– EJ retired from working as a kayak designer in 2013

– Jackson kayaks were taken over by Confluence last year

 

There was a new product released for all of the divers out there. A lifetime of free air refills:

mikes diving

 

Drones are becoming increasingly popular now, with plans released to deliver snacks to those out hill walking in the lake district:

grough

Perfect for those who will be taking their ML assessments there:

drones mlt

5.10 announced a new range of climbing gloves, using their famous “stealth rubber” technology:

 5.10

Perhaps these gloves will open up the new, harder climbing grades to the masses?

9c

You can watch the original video here

 

UK Climbing announced the loss of a Munro on Skye, leading to hard times for local guides who were being “forced to sell their Arcteryx jackets”:

ukc

Full article

 

Livefortheoutdoors.com reported the removal of Adam and Eve from Tryfan in North Wales after a health and safety review:

adam and eve

Full article

And finally the BMC announced the re-modelling of Horseshoe Quarry to artificially create new routes:

BMC

Full article

 

Until next year…

 

 

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